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Ganesh Ramachandran: Urban Designer, Planner & Placemaker

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Should Towns just "Ask-Once"?

About Natick, MA

Natick is located near the center of the Metrowest region in Greater Boston and has a population of 32,786 per 2010 census. The 2010-2014 American Community Survey (ACS) estimates show 66 percent of Natick residents have earned a Bachelor’s Degree or higher compared to only 40 percent state-wide. between 2010 and 2014 Natick grew 3.6%, making it one of the fastest-growing towns in the Boston area. Based on the resident demographics and education levels, Natick is well-positioned to streamline its e-Government services and consider the benefits, limits and challenges of instituting an “ask-once” policy based on a unique digital ID for the town residents.

Town Organization & Resident Services

Before we consider instituting “ask-once” policy, its critical to do a deep-dive into the existing intra-government, bureaucratic structure the evaluate the need and relevance of data currently collected by various department during the course of thousands of daily online transactions between the town government and the residents.

The town is broadly organized under the following departments and each department is responsible for a range of services. Currently, the residents can interact with the following agencies online, and each department requires the user to fill in multiple online forms depending on the nature of service request by a resident. The following list comprises a comprehensive list of Town Departments with some of key services.

  • Community & Economic Development

    • Planning Department - Permit Applications (Special Permit, Variance, Rezoning)

    • Building Department - Permit Applications (New Building Permit, Remodeling Permit, Gas/Electricity/Plumbing Permits, etc)

  • Community Services

    • Park & Rec (Space Bookings, Summer Camp registration - not affiliated with School District)

    • Senior Services (Tax Assistance, Volunteer requests, Transportation Assistance, CHORE program, Nutritional assistance, Additional services offered by Council of Aging/Natick Senior Center)

    • Medical Services (Insurance Counseling, BP Screening, Equipment Loan, Flu-shot clinics - services that does not trigger HIPAA paperwork)

  • Finance Department

    • Assessor (Property assessment, WebGIS, Personal exemption application)

    • Collector (Tax notices, Online tax payments)

  • Fire Department

    • Communications regarding Town-wide fire alarm system

    • Inspections

    • Fire watch/Detail request system

  • Public Health Department

    • Food Licenses & Permit Applications

    • Resident alert & mass communication systems

  • Library

    • Digital library services (book & media rentals, room bookings)

    • Event announcements

  • Police Department

    • Online reporting

    • Sex offender registry

    • Emergency announcements

  • Public Works

    • Trash & Recycling (special announcements, holiday schedules)

    • Water & Sewer (online payments, permit applications)

    • Emergency & Public Health alerts

  • Natick Public School

    • Scores of online forms! (school registration, after school program registration, school bus, cafeteria account, emergency contacts, complaints, school/class-specific announcements, etc)

Benefits of Single Resident-ID & Ask-Once Policy

  • Such a policy would minimize the paperwork, increase cooperation between various agencies that currently occupy a three-story town hall, but seldom seem to get the records straight.  

  • Per Natick 2030 Master Plan, about 28% of Natick’s residents are over 55 years of age and this number is expected to increase. An aging population that is dependent on Town Services, but less nimble in keeping up with the rapid pace of technological changes will stand to benefit more from an “ask-once” policy.

  • In addition to streamlining service requests from residents, specific departments within the town governments will stand to benefit from greater transparency. For example, currently the Assessors department is in charge of maintaining the WebGIS information, but the information will stand to benefit more with Zoning Overlay information that is maintained by the Planning & Community Development Department.

  • Minimizing authentication and consolidation of data will also help marginalized communities and households within the Town with limited internet access and technological proficiency to avail Town services. 

Town of Natick - Potential Data Sharing Stack

Town of Natick - Potential Data Sharing Stack

“Ask Twice”? Decoupling Public School Data from other Datasets

I would recommend decoupling the digital systems for Natick Public School (NPS) from the rest of the town’s Departments. NPS data involves significant information about the minors and keeping it separate would be in the best interest of the children, parents, teachers and school administration. Furthermore, confidential data on minors in the hands of malicious actors is a serious threat that could be minimized by keeping the Public School data as a discrete highly secure data set. That said, the digital systems should be able to communicate with each other to retrieve and analyze publicly available data such as household sizes, level of education and school performance statistics.

Security Threat Assessments

Town has no need and should not be in the business of collecting biometric data or social security numbers from the residents. Not possessing personal financial data and biometric information should minimize the threat levels from external hackers. Any payments made by the residents for Town Services should be routed through an encrypted third party payment system that employs two factor authentication pre-established at the start of the ask-once process. Security threats are likely to come from private actors seeking quick paydirt. Perhaps having a direct communication channel with the resident over email and text messaging can equip the Town to send out periodic alerts to residents to warn them against potential phishing threats.

Additional Reference: http://securitycards.cs.washington.edu/cards.html

Additional Reference: http://securitycards.cs.washington.edu/cards.html

Other Considerations

  • The town should design for a “digital ecosystem and not a digital system” . Even within the Town departments, some data is best kept separate. For instance, there is no reason, the Police department should be able to peek at the books checked out by a resident without a warrant.

  • Ask only for the data that is required for the Town Department to be able to provide their mandated service. Do not ask for data that is “nice to have, but not required to provide services”

  • While designing specific data protections, visualize data as a “part of a spectrum”. Some data that is already in the public domain as required by law (ownership information, property information, assessment) should continue to remain easily accessible.

  • Employ “Digital Proofs” on an as-needed basis for cryptographically signed government documents.

Source: Open Data Institute

Source: Open Data Institute

References

  • https://www.internetsociety.org/policybriefs/privacy/

  • Government as a platform playbook: https://platformland.github.io/playbook/book/text/trust.html

  • Security Threat Assessment | http://securitycards.cs.washington.edu/cards.html

tags: Digital ID, Ask Once, Once Only, Natick, Natick MA, Digital Privacy, Digital Security
categories: Digital Government
Tuesday 10.15.19
Posted by Ganesh Ramachandran
 

Death, Taxes, and Kitchen Sinks

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Why pick on Natick, MA?

I am resident and a homeowner in Natick NA and our family has been living here for the last 5 years . I use the Town’s website to pay a whole bunch taxes and fees - Real Estate Tax, Excise Tax, Water & Sewage Fee, and the occasional parking tickets (which hurts more than all of the rest put together, but I digress!) I am also active in the Citizen Committees and I frequent the Town website to access meeting minutes, agendas and any other public health/safety announcements.

Does a town website need to be a Kitchen Sink?

Natick’s website is a one-stop government portal for its 36,000+ residents. The Town is responsible for providing all kinds of pertinent information through its web portal even if most of the information may be of interest to a very small fraction of the population. Minimalism is not, nor should it be, the goal here. However, that doesn’t mean the portal should be heavily cluttered with all possible links. In addition, the website should allow for seamless online payment of fees, taxes, and fines. For the purpose of this exercise, I have solicited feedback from town residents through an online survey to confirm my own hypothesis about the functionality of the Town’s digital landscape.

First Impressions

The town does not make it easy for you to give them money online!! There is no single landing page to pay for all the fees. Certain fees are redirected through separate third-party payment systems. Some of them accept only checks and do not accept credit card payments - when was the last time you memorized your bank routing number? The customer ID number for the water bill is different from the one for excise tax which is different from the ID number for property taxes. Disjointed systems put in place by different vendors at different times makes it extremely challenging to streamline the online payment process.

Anyone who has used Google will find the search function in the Town’s website completely useless. The town’s website is rich with pertinent information but the circuitous navigation that the user is subjected through does not help.

Hypothesis Testing, Resident Survey & User Feedback

To test my hypothesis, I administered an online poll through Facebook and emails. I solicited responses from 3 groups - Natick Dads, Natick Town Meeting Members, Natick Desis (South Asians), and board members of Natick Affordable Housing Trust Fund. The survey asked about how frequently the user visits the website, the purpose of the visit, the most useful things one finds, the most useful and frustrating aspects of the websites. The results are shown below based on 32 user responses.

About 25% of respondents visit the site at least once a year and around 40% of survey respondents visit the Town website at least once a month. Over 93% of the respondents are using the site to access information and 30% of users use the site to pay taxes, fees, and fines.

The information that is being sought more often is meeting minutes and agenda, information on paying bills, town announcements (alerts, traffic diversions, etc), Property records/GIS. When asked what aspect of the website frustrates users the most, the lack of useful search function and difficult navigation features the most. It was an open-ended question and responded gave similar answers in so many different ways.

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Online Path to Pay Town Taxes

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Recommendations to improve online payment system

  • Create a single-authentication user-id for town residents and property owners

  • Redesign tax bills to clearly identify user-ids. Suffixes to bill number may be used to identify the type of bill.

  • Create a single page for all online payments by residents (Property Tax, Water & Sewage Bill, Motor Excise Tax, Business Tax, Parking Fines, Other Fines)

  • Seamlessly integrate the third-party payment system within the Town website

Recommendations to improve content organization and site navigation.

When asked what aspect of the website frustrates users the most, the lack of useful search function and difficult navigation rose to top of the list. It was an open ended question and respondents gave similar answers in so many different ways —

  • “search function is worthless”

  • “need too many clicks to drill down information”

  • “hard to find what I am looking for - no contact information for board members”

  • “everything”

I would recommend doing a traffic diagnostic analysis of the website to identify most visited pages, broken links, and the pages where users give up seeking information without completing the task - that for which they came to the site in the first place. And completely rethinking the navigation to be in sync with the user demands.

It’s time to rethink the navigation and make the search function more robust. Older websites and digital town portals should not last forever with multiple corrective patches, especially when they are supposed to function as effective Kitchen Sinks.

tags: Town of Natick, Natick MA, Online Tax Payment, Town Website, User Testing, Hypothesis Testing
categories: Design, User Interface Design, Digital Government
Wednesday 10.02.19
Posted by Ganesh Ramachandran
 

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